Medialaan

File:Vlaamse Media Maatschappij.jpg

The logo and sign of VMMa. prior to its rebranding

File:VTM logo 1990's.png

The prior logo of Medialaan, when it was still known as VTM.

Medialaan is a Flemish company in Belgium, best known as parent company of the first Flemish commercial television station: vtm. Medialaan was founded in 1987 as Vlaamse Televisie Maatschappij by nine publishers, each with an 11.1% share. Several TV and radio sister stations, generally targeting a more specific segment of the Flemish audience (such as youth), have been added. Since 1998, De Persgroep and the Roularta Media Group each have a 50% share of the company. On 31 May 1999 the name was changed to Vlaamse Media Maatschappij (VMMa) (English: Flemish Media Company), and in February 2014 the name was again changed to Medialaan (meaning 'media lane'), reflecting the street in Vilvoorde on which it is located.

It's the main competitor of the Flemish public broadcaster VRT; their rivalry even has a nickname 'Mediaoorlog', and it supposed suspension Pax media. Woestijnvis, which incorporated the former Flemish SBS-stations, is a more distant third, other stations are minor.

Television channels

• vtm - The oldest and most popular TV station of the Medialaan. Used for mainstream series and programs
• 2BE (formerly Kanaal2) - The station is used mainly for trying out own work, and imported series and movies.
• JIM - Youngster and music TV station.
• vtmKzoom - TV station for the kids.
• Vitaya - Lifestyle TV station
• VTMzomer (temporary digital channel)
• VTMkerst (temporary digital channel)

Radio stations

• Q-music
• JOE fm (Since 2 May 2007)
• Radio Mango (until 2003)
• Topradio (until 2003)

External links

• Medialaan
• Medialaan's television department