Alive (Goldfrapp song)

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"Alive"
File:Goldfrapp Alive cover.jpg
Single by Goldfrapp
from the album Head First
Released 7 June 2010 (2010-06-07)
Format Digital download, 7" single
Genre Synthpop, disco
Length 3:28
Label Mute
Writer(s) Alison Goldfrapp, Will Gregory
Producer(s) Alison Goldfrapp, Will Gregory, Richard X
Goldfrapp singles chronology
"Rocket"
(2010)		 "Alive"
(2010)		 "Believer"
(2010)

"Alive" is a synthpop song by English duo Goldfrapp from their fifth studio album, Head First. Written and produced by Alison Goldfrapp and Will Gregory, with additional production by Richard X, the song was released as the album's second single on 7 June 2010. The music video premiered on YouTube on 20 May 2010. "Alive" was their first full release to have no CD format issued, instead supported by a digital remix EP and a limited edition 7" picture disc. The single failed to chart on the UK Singles Chart, but nevertheless became Goldfrapp's fifth single to top the US Hot Dance Club Songs chart. The track has been heavily used in promos for Australian television channel Eleven.

Critical reception

"Alive" received positive reviews from music critics. Robert Copsey of Digital Spy stated: "Beginning with a piano riff reminiscent of vintage Elton, 'Alive' builds towards a fantastic arms-in-the-air chorus on which Goldfrapp proclaims 'I'm feeling alive again' over gorgeously warm 80s-style synths."[1] Heather Phares of Allmusic wrote that the song "channels ABBA with percolating guitars, warm keyboards and synths that sparkle like falling stars or a shower of glitter."[2] Peter Paphides from The Times referred to "Alive" as Billy Joel's 1980 number-one hit "It's Still Rock and Roll to Me" as if "marinaded in amyl nitrate and recast to lyrics that sound like a great lost Brutus jeans jingle."[3] BBC Music reviewer Ian Wade felt that "while 'Alive' initially echoes The Feeling, it soon expands into a broader wonder evocative of ELO's most-imperial phase."[4] Barry Nicolson of the NME noted that the track "treads along on an infuriatingly familiar-sounding piano hook modernised by Gregory's whip-smart production."[5] Andy Gill of The Independent opined that "the Elton-esque piano chords of 'Alive' [...] recall the indulgent, bogus innocence of 1970s AOR pop excess with Spandex-tight accuracy."[6] Spin magazine's Lindsey Thomas commented that the song "wears its influences proudly, flaunting the shimmery squiggles that denoted muse-y magic in Xanadu."[7]

Music video

Development

Impressed by their work on the music video for Florence and the Machine's song "Dog Days Are Over", Alison Goldfrapp asked the direction duo Legs to produce a script for the song "Alive".[8] Legs decided to create a dark video featured in a demonic world because "Alive" is "so infectiously happy and bright."[8] The video was inspired by heavy metal bands and the music video for Olivia Newton-John's song "Physical".[8][9]

A female vampire sucking the rainbow-coloured blood from one of the male black metal dancers.

The video was filmed over one day. The morning was dedicated to filming the dancers and extras, while the afternoon focused on Goldfrapp's stage performance. Ross McLennan, the director of photography, experimented with different styles of lighting to give the video an "incredible energy."[8] Special effects such as laser beams, blood and fang transformation were added in post-production by Absolute Post in New York City.[10]

Concept

The main idea behind the video is that Goldfrapp is a 1980s-inspired aerobics instructor who leads a group of black metal fans and vampires through a fitness routine.[9] The video begins with Goldfrapp standing in a dark room with smoke rising around her. In front of her are a group of men (the black metal fans) standing in a pentagram wearing black hooded capes. As the music begins to pick up, the men take off their capes and begin to dance.

After the chorus, Goldfrapp shoots white laser beams from her fingertips, summoning a group of female dancers to join the dancing group of goth men. As the video progresses, Goldfrapp uses further powers to make the female dancers, who are actually vampires, attack the dancing metalheads and consume their rainbow-coloured blood. Throughout this, Goldfrapp continues to sing and dance, urging the vampires to continue to perform the aerobics routine. The video ends with Goldfrapp drinking some of the blood, revealing a pair of vampire fangs and laying down in a neon coffin.

Track listings

  • UK promo CD single
  1. "Alive" (Radio Edit) – 3:00
  2. "Alive" (Instrumental) – 3:28
  • UK limited edition shaped 7" picture disc
A. "Alive" – 3:28
B. "Alive" (Joakim Remix - Edit)
  1. "Alive" – 3:28
  2. "Alive" (Joakim Remix) – 6:31
  3. "Alive" (Joakim NRG Dub) – 6:14
  4. "Alive" (Tensnake Remix) – 7:23
  5. "Alive" (Dave Audé Remix) – 7:57
  6. "Alive" (Arno Cost Remix) – 8:24

Personnel

Charts

References

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External links

Preceded by US Billboard Hot Dance Club Songs number-one single
31 July 2010		 Succeeded by
"Your Love Is My Drug" by Kesha
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