Amala (album)

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Amala
File:Dojacatamala.png
Standard edition cover[lower-alpha 1][lower-alpha 2]
Studio album by Doja Cat
Released March 30, 2018 (2018-03-30)
Recorded 2016–2018
Studio The Himalayas
(Los Angeles, California)
Genre
Length 45:13
Label
Producer
Doja Cat chronology
Purrr!
(2014)		 Amala
(2018)		 Hot Pink
(2019)
Singles from Amala (album)

Amala is the debut studio album by American rapper and singer Doja Cat. It was released on March 30, 2018, by Kemosabe Records and RCA Records. The album's deluxe version was released on March 1, 2019, and featured her breakthrough singles "Juicy", "Tia Tamera", and "Mooo!". Her first commercial release in four years, Doja Cat has expressed strong disdain toward the record for a number of reasons.

Upon its release, Amala was initially a commercial failure and was largely ignored by critics.[2][4][5][6] In August 2018, the album and Doja Cat gained attention when her novelty song "Mooo!" became an internet meme.[7][8] As a result, songs "Candy" and "Juicy" became sleeper hits, and the album debuted on the Billboard 200 chart in August 2019. Amala would eventually peak at number 138 on the chart in November 2019, coinciding with the release of her second studio album, Hot Pink.

Background and release

On March 27, 2018, Doja Cat's label announced the album via Twitter. In addition to announcing the release date of the album, they also revealed the title of the project and its cover.[9] When "Roll With Us" was released in February 2018 as the first promotional single, the album was originally titled Baby.[citation needed] Amala was later repackaged with a deluxe version on March 1, 2019, which added three new songs: "Juicy", "Tia Tamera", and "Mooo!".[7]

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The album isn't so much of a conceptual piece. It's more of a compilation and I think it shows more of my versatility as an artist. The thing about the album is that I've written so many songs on that album that are from years and years ago. And there are some songs on it that were totally new, so the album consists of three phases in my life.

— Doja Cat on the background of Amala[10]

Doja Cat herself has expressed strong disdain toward the record, claiming that it does not entirely represent her as an artist.[11] She has also stated that she believes it is not a "finished album", partially due to her constantly partying and being high on marijuana during its recording.[12][13] Her first commercial release in four years, she revealed that it was also rushed in order to meet deadlines, and that it was made in a "difficult time" as she received "almost no support" before its release.[14]

Singles

"Roll With Us" was released as the album's sole promotional single on February 1, 2018,[15] and entered the Spotify's Global Viral 50 chart upon release.[16] The album's lead single, titled "Go To Town", was released on March 9, 2018, along with a music video.[16][17] Doja Cat further went on to promote the single by appearing on Genius' show "Verified".[18] In an interview with Elle in May 2022, she stated she regretted putting the song out, stating that her not being vocally and lyrically evolved makes the song "really difficult to listen to" for her.[19]

A week before the album's release, "Candy", was released as the album's second single on March 23, 2018.[20] Only a year later would the track become a sleeper hit after a dance challenge on the app TikTok went viral in late 2019.[21] Consequently, the single charted in countries such as Australia, Canada and the United States, the latter having the song peak at 86 on the Billboard Hot 100 becoming her first solo entry on the chart.[22]

The song "Mooo!" was originally released on August 10, 2018, exclusively to YouTube as a music video. The track would be the first of Doja's to become a viral phenomenon,[23][24] and would eventually surpass over eighty million views on YouTube as of October 2020. The track was subsequently released commercially on streaming services,[25] and would later serve as the first single off the deluxe edition of the album.[26]

The second single from the deluxe edition (fourth overall), titled "Tia Tamera", featuring American rapper Rico Nasty, was released on February 20, 2019.[27] A music video was released on the next day.[28][29]

Critical reception

Ranking it among their favorite albums of the first half of 2018, NPR described Amala as a "13-track collection of bubbly, hip-hop-influenced indie pop" and "manifesto of a young woman striving to take ownership of her craft, her image and her sexuality, mixing genres like dancehall, trap, house and R&B with a healthy dose of sass and humor."[2]

Track listing

Amala standard edition track listing
No. Title Producer(s) Length
1. "Go to Town"  
3:37
2. "Cookie Jar"  
3:19
3. "Roll with Us"  
  • Yeti Beats
  • Tizhimself
  • Chahayed
 3:00
4. "Wine Pon You" (featuring Konshens)
  • Yeti Beats
  • Troy Nöka[b]
 3:39
5. "Fancy"  
2:59
6. "Wild Beach"  
  • Troy Nöka
  • Yeti Beats
 3:24
7. "Morning Light"  
  • Yeti Beats
  • Cambo
 3:59
8. "Candy"  
  • Yeti Beats
  • Budo
  • Cambo[b]
 3:10
9. "Game"  
  • Yeti Beats
  • Adrian X
  • Cambo[b]
 3:15
10. "Casual"  
  • Troy Nöka
  • Yeti Beats
  • Loshendrix
 4:00
11. "Down Low"  
  • Cambo
  • Alizzz
 3:31
12. "Body Language"  
  • Richie Beats
  • Cambo[a]
 4:05
13. "All Nighter"  
  • Doja Cat
  • Yeti Beats[a]
 3:13
Total length:
 45:13
Amala — Deluxe version (bonus tracks)
No. Title Producer(s) Length
14. "Juicy"  
3:20
15. "Tia Tamera" (featuring Rico Nasty)
3:32
16. "Mooo!"  
  • Doja Cat
  • Troy Nöka[a]
  • Yeti Beats[a]
 4:45
Total length:
 56:10

Notes

Charts

Chart performance for Amala
Chart (2019) Peak
position
Australia Hitseekers (ARIA)[30] 10
US Billboard 200[31] 138
16

Certifications

Certifications and sales for Amala
Region Certification Sales/shipments
Brazil (ABPD)[32] Gold 20,000
United Kingdom (BPI)[33] Silver 60,000
United States (RIAA)[34] Gold 500,000

xunspecified figures based on certification alone
double-daggersales/streaming figures based on certification alone

Notes

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References

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  31. ↑ Illegal name entered Doja Cat/Doja+Cat/chart?f=305 "Doja Cat – Chart history" Billboard 200 for Doja Cat.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found. Enter Amala in the field Keywords. Select Title in the field Search by. Select album in the field By Format. Select Silver in the field By Award. Click Search
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found. If necessary, click Advanced, then click Format, then select Album, then click SEARCH
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