Baojun

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Baojun 宝骏
Marque
Industry Automotive
Founded 2010
Headquarters Liuzhou, Guangxi, China
Area served
 China
Key people
 Matt Tsien (Shanghai-GM-Wuling vice president)
Products Automobiles
Parent SAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website Baojun.com

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寳駿; pinyin: Bǎojùn; literally: "Treasured Horse"[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

The Baojun marque was established in 2010 as an alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery Automobile and Geely Automobile.[3]

The joint venture's commercial vehicles remain under the Wuling Automobile marque.

Products

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint venture also offers a localized version of the Daewoo Matiz, known as the Baojun Lechi.[3] In 2014, a third model (the 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the 560 SUV.[7] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[8]

Gallery

  • Baojun 630

  • Baojun 630

  • Baojun 730

  • Baojun 610

  • Baojun Lechi

References

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  5. ↑ Motor Trend 9 August 2011
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