Cromā
| Cromā logo | |
| Industry | Retail |
|---|---|
| Founded | 2006[1] |
| Headquarters | Mumbai, Maharashtra |
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Area served
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India |
| Revenue | 1550 crore, March 2011 |
| Website | Official Website |
Cromā is an Indian retail chain for consumer electronics and durables. It is the nation's first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical, www.cromaretail.com.Tata Group company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.[2][3]
Presently, there are a total of 101 Cromā stores in 25 cities in India.[4] The stores are spread across the states of Maharashtra (Mumbai, Pune, Nashik, Kolhapur, Aurangabad), Gujarat (Ahmedabad, Rajkot, Surat, Vadodara), Delhi NCR, Karnataka (Bangalore, Mysore), Punjab (Amritsar, Jalandhar), Chandigarh, Tamil Nadu (Chennai) and Telangana (Hyderabad).[5]
Cromā claims to offer 6000 products across 8 categories.[6]
Finance
Croma online retail store's market share is 11% of all e-commerce industries in India. It aims for 100% of the same.
Sale by Woolworths
In 2012, Infiniti retail acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore.[7]
Great Online Shopping Festival (GOSF) 2014
Cromā participated in the Great Online Shopping Festival (GOSF) in December 2014. GOSF was first started by Google India in 2012, and it is an event where e-commerce websites give customers discounts on products.
References
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