Griffin-Bacal Advertising
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| Industry | Advertising |
|---|---|
| Fate | Merged with Omnicom. |
| Founded | 1978 |
| Defunct | 2001 |
| Headquarters | New York |
|
Key people
|
Tom Griffin and Joe Bacal |
| Subsidiaries | Sunbow Productions |
Griffin-Bacal Advertising was a global advertising agency founded in 1978 by Tom Griffin and Joe Bacal. One of their first clients was Hasbro, whom employed their services for coming up with advertising campaigns for several of their toy lines such as "G.I. Joe: A Real American Hero" and Transformers. At the company's peak it was the 67th largest advertising company in the world.[1][2][3]
In 1994, Griffin Bacal was bought by DDB Worldwide, but by 2000 Hasbro ceased employing their services.[4] This resulted in Griffin-Bacal laying off two thirds of staff[5] Following these events and the retirement of Tom Griffin and Joe Bacal, DDB's parent company Omnicom decided to merge Griffin Bacal with Moss Dragoti in 2001.[6]
References
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