Inorbit Mall

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Inorbit Mall
Inorbit Mall Logo.gif
Inorbit Mall Logo
Location Malad, Mumbai;
Vashi, Navi Mumbai;
Cyberabad, Hyderabad; Pune
Opening date 2004
Developer K Raheja Corporation
Owner K Raheja Corporation
No. of stores and services 5[1]
No. of anchor tenants 2 in each Property
Total retail floor area 600,000 square feet[2]
Parking Available
Website www.inorbit.in
Exterior of Inorbit Mall, Malad
Interior of Inorbit Mall, Malad

Inorbit Mall is a subsidiary of the K. Raheja Corporation which runs shopping malls in various parts of India.[3] The first Inorbit Mall opened in 2004, in Malad, Mumbai.[4] Inorbit Malls launched their second property in Navi Mumbai at Vashi, in October 2008;[2] third in Hyderabad in Oct 2009.[5] fourth in Pune in April, 2011, fifth in Bangalore on 15 September 2012 and sixth in Vadodara on 5 September, 2013.[6]

The company follows a lease-plus-revenue mode revenue model for all its properties.[7]

Inorbit Malad

Inorbit Mall, Malad was the first shopping mall to open under the Inorbit umbrella, in 2004. It was designed by architectural firm P.G. patki and Associates[8] and is counted among the better planned malls in the city.[9] At the time, it claimed to be the biggest mall property in South East Asia, housing Mumbai's largest food court.[10] In 2008, the mall was retrofitted for energy efficiency by Johnson Controls Inc under the Clinton Climate Initiative (CCI).[11][12] The mall has five lakh square feet of retail area.[13] The property was part of a civil suit, filed in 2008 by industrialist Nusli Wadia, owner of the land which was leased to K Raheja Corporation claiming damages for violation of the said lease. Wadia requested the court to direct the mall be demolished.[14] In 2012, the Bombay High Court recommended that both parties appoint a third party valuer for the property and that the valuation be conducted every six months to calculate the 12% of the realisation figure that Wadia is entitled.[15]

The mall houses 26 restaurants and the foodcourt is spread over 12,000 sq. ft and seats 800 people at a time.[16] The restaurants at Inorbit Malad are sought after and waiting times are as long as three hours for a table. After the Inorbit Malad experience, the company has doubled the number of restaurants in subsequently developed mall spaces.[17] Due to the number of footfalls, the mall hosts a variety of promotional events. In 2007, Panasonic displayed the world's largest plazma screen at Malad.[18] Inorbit Malad frequently hosts Music releases of top bollywood movies. Movies which have had their music launched at the mall include The Dirty Picture[19] and Don.[20] Other bollywood events held at Inorbit Malad include pre-film promotional events attended by filmstars, like one attended by Asin to promote Ready and fashion brand Provogue as well as a launch by socialite Paris Hilton[21] in 2011.[22] Other events that have taken place at Inorbit Malad include an international boxing bout held by World Series of Boxing (WSB) in 2011.[23] It is the first mall in the world to have held such an event.[24] During large sports events such as the Indian Premier League, Inorbit installs large screens in food courts to retain clientele.[25][26] The mall is said to generate revenues of between 800 million[13] and 840 million[27] per annum and attracts 40,000 visitors each weekend.[27]

In 2010, Inorbit Malad launched "Mall Walk", a scheme where people could use the mall property for their morning walks at no cost.[28] The development of Inorbit Mall has led to street hawkers setting up shop on the opposite side of the road, which was earlier a hawker-free zone. These hawkers synchronise their timings with that of the mall, with mall employees and customers being their clientele.[29] The mall often plays host to cooking classes, self-defence workshops and free music concerts.[30]

Inorbit Vashi

Inorbit Vashi is credited with changing the face of the area, as until then there were no big brands having a presence in Vashi.[31] Residents of neighbouring areas have voiced their wishes for an Inorbit Vashi type of mall to be built in their area as well.[32] The mall is known as a "one stop destination" for shoppers in Mumbai as well as for offering wifi facility at no cost to shoppers.[33] The mall frequently hosts music events called "Live @ Inorbit" and has hosted bands such as The Yagna,[34] Split,[35] Live saver,[36] Chain reaction[37] and Inertia.[38] In 2010, the mall ran an initiative called Aikya where it displayed a sand sculpture of a rhinoceros to promote wildlife conservation.[39] As of July 2014, the mall offers many places to eat - Pot Pourri, Kareem's, Lemon Grass, Soy Street, KFC, Garden Court Restaurant, Starbucks, and The Bowl House are a few of the restaurants at Inorbit mall vashi[40]

Inorbit Pune

Inorbit Pune is spread over 500,000 square feet.[41] In May 2011, Faces Cosmetics opened its first store in India at Inorbit Pune[42] and in July 2011, Cinemax launched a four screen multiplex at the mall.[43] In 2012, the Essel Group chose Inorbit Pune to launch the first outlet of EsselWorld Freeze.[44]

Future plans

Inorbit has planned an expansion of the Malls in other cities including Bangalore.[5][45] In 2011, it was reported that Inorbit was interested in buying under-construction malls Pune, Delhi and Kochi to expand its business.[46]

References

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External links

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