Jessie Paul
| Jessie Paul | |
|---|---|
 |
|
| Nationality |  India |
| Alma mater | IIM Calcutta |
| Occupation | Writer, Marketer, CEO — Paul Writer,[1][2] Marketing Consultant[3] |
| Known for | Author of No Money Marketing,[4][5][6] Former CMO, Wipro, Marketing expert[7] |
| Website | www |
Jessie Paul is a marketing expert,[8] founder[9] and CEO of Paul Writer Strategic Advisory,[10][11] a marketing advisory firm and the author of the book No Money Marketing.[12][13] She was formerly Chief Marketing Officer, Wipro IT Business[12][14] and Global Brand Manager at Infosys Technologies Ltd.[15]
Early life
Jessie Paul holds a Bachelor's Degree in Computer Science & Engineering degree from National Institute of Technology, Tiruchirappalli, and an MBA in Marketing from Indian Institute of Management Calcutta.
Career
Jessie has been part of Wipro for four and half years as chief marketing officer.[16] At Wipro, Jessie was instrumental in globalizing Wipro's marketing team. She also created the shared-marketing unit for Wipro Technologies and Wipro Infotech, besides devising strategies to build the Wipro brand.[17] She wrote a book No Money Marketing (ISBN 9780070152700)on frugal marketing.[4] Prior to working with Wipro,she had worked for almost 15 years in companies like O&M, Infosys and iGate. In 2009 December, she quit Wipro Technologies to start her own venture, Paul Writer Strategic Advisory, a marketing platform for B2B early-stage companies in the traditional and new media space like social blogging.[12] Jessie is considered an expert in brand globalization, and has been named one of the most influential women in Information Technology in India.[18]
Honors and Awards
- Chairman's Award, Infosys 1998
- DataQuest's list of most powerful women in IT in India, 2005
- Business Today's List of Women Achievers in India, 2007
- Speaker at Forbes Executive Women's Forum, ITSMA, IIM- K, IIM C, CSI
- IT People's Award for Women in Leadership - 2008
References
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- Pages with reference errors
- Articles with hCards
- Living people
- Indian Institute of Management Calcutta alumni
- Indian women in business
- Marketing women
- Indian marketing people
- Businesspeople from Tamil Nadu
- National Institute of Technology, Tiruchirappalli alumni
- Indian computer scientists
- Indian women engineers
