Kraš

Kraš prehrambena industrija d.d.

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Type	Public
Traded as	Template:Zagreb Stock Exchange
Industry	Confectionery production
Founded	1911 (as Union) 1950 (incorporated as Kraš)
Headquarters	Zagreb, Croatia
Key people	Damir Bulić (Chairman)
Products	Confectionery
Number of employees	2457 (Kraš Group, 31 Dec 2013)
Website	www.kras.hr

Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.

History

The company traces its origins from two factories from the early 20th century - "Union", founded in 1911, the oldest surviving chocolate manufacturer in southeastern Europe - and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honour of Josip Kraš, a union leader and prominent Croatian communist who was killed in WWII.

The company was state-owned during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two thirds of its market.

In 1997 Kraš received the ISO 9001 certificate.

Products

Bajadera

The company's best known products include its line of milk chocolates now named Dorina; nougat dessert Bajadera; the candies KiKi, Bronhi, 505 sa crtom; biscuits Petit-Beurre, Napolitanke, and Domaćica; instant chocolate powder Kraš Express and the small chocolate Životinjsko Carstvo (themed animal kingdom).

See also

• List of bean-to-bar chocolate manufacturers

External links

• Official website
• Kraš Bajadera (Croatian)