Peacock Theater

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This article is about the music venue in Los Angeles. For the theater in England, see Peacock Theatre.
Peacock Theater
File:Peacock Theater logo.svg
250px
Exterior of venue in 2022
Former names
  • Nokia Theatre (2007–2015)
  • Microsoft Theater (2015–2023)
Address 777 Chick Hearn Ct
Los Angeles, California 90015-4603, U.S.
Location L.A. Live, South Park, Downtown Los Angeles
Public transit LAMetroLogo.svg                  Pico
Owner Anschutz Entertainment Group
Operator AEG Presents
Capacity 7,100
Construction
Broke ground September 15, 2005 (2005-09-15)
Opened October 17, 2007 (17 years ago) (2007-10-17)
Renovated 2015 (10 years ago) (2015)
Construction cost $120 million
($145 million in 2021 dollars[1])
Architect ELS Architecture
Structural engineer John A. Martin & Associates
General contractor Clark Construction
Website
Official website

The Peacock Theater, formerly Nokia Theatre and Microsoft Theater, is a music and theater venue in downtown Los Angeles, California at L.A. Live. The theater auditorium seats 7,100[2] and holds one of the largest indoor stages in the United States.[3]

History

The theatre was designed by ELS Architecture and Urban Design of Berkeley, California on a commission by the Anschutz Entertainment Group (AEG) in 2002.[3] It opened on October 18, 2007, with six concerts featuring the Eagles and the Dixie Chicks.[2] On June 7, 2015, the Nokia Theatre was re-branded as Microsoft Theater as part of a new naming rights deal with AEG Live[4] following Microsoft's acquisition of Nokia's mobile device business in 2014.[5] As part of the new naming rights deal, the L.A. Live plaza was also renamed Microsoft Square (later known as Xbox Plaza) and Microsoft provided upgrades to the venue's technology.[6][7]

On June 15, 2023, it was announced that the theater would be rebranded as Peacock Theater on July 11 as part of a new naming rights deal between AEG Live and Peacock's parent company NBCUniversal, with Xbox Plaza also rebranded as Peacock Place.[8]

Naming history

  • Nokia Theatre (October 17, 2007 – June 6, 2015)[9]
  • Microsoft Theater (June 7, 2015 – July 10, 2023)[10]
  • Peacock Theater (July 11, 2023–present)[11]

Awards shows

Interior view from the stage in October 2007
Nokia Theatre in 2008

Since its opening in 2007, the venue has become the venue of multiple entertainment industry awards shows, most notably the Primetime Emmy Awards.

Primetime Emmy Awards

Since 2008, the theater has been the venue of the annual Primetime Emmy Awards ceremony after that show moved here from the Shrine Auditorium, except in 2020 and 2021 due to the COVID-19 pandemic, when it was held at the Crypto.com Arena and the Event Deck at L.A. Live, respectively. The Primetime Creative Arts Emmy Awards, which take place a week before the Primetime Emmy Awards are also held at this venue. Following the Emmy Awards telecast, the Governors Ball is held across the street at the Los Angeles Convention Center.[12] The Emmys will continue to be held here through 2022 and possibly 2026.[13]

Grammy Awards

In 2008 and 2011, the venue hosted The Grammy Nominations Live, a concert announcing the nominees for the Grammy Awards. The Grammy Awards take place annually across the street at the Crypto.com Arena, but the Premier Ceremony (also referred to as the "pre-telecast" ceremony) is held here. Approximately 70 Grammy categories are awarded.[14]

American Music Awards

Since 2007, the annual American Music Awards have been held here after moving from the Shrine Auditorium.

The Game Awards

Since 2015 (excluding 2020), the theater has hosted The Game Awards, presented by Geoff Keighley.[15]

BET Awards

The venue has hosted the BET Awards since 2013 (excluding 2020).[16]

ESPY Awards

The venue hosted the ESPY Awards from 2008 to 2019.

People's Choice Awards

The venue has hosted the People's Choice Awards from 2010 to 2017.

MTV Video Music Awards

The venue hosted the MTV Video Music Awards in 2010, 2011, and 2015.

Radio Disney Music Awards

The venue hosted the Radio Disney Music Awards from 2013 to 2017.[17]

MTV Movie Awards

The venue hosted the MTV Movie Awards in 2014 and 2015.

iHeartRadio Music Awards

The venue hosted the iHeartRadio Music Awards in 2019.

Billboard Music Awards

The venue hosted the Billboard Music Awards in 2021.[18]

Nickelodeon Kids' Choice Awards

The venue hosted the Nickelodeon Kids' Choice Awards in 2023.[19]

Sports

The venue has also served as a sports venue. It has hosted boxing matches and will also serve as a venue during the 2028 Olympics.

Boxing

The venue has hosted professional boxing matches for circuits such as Golden Boy Promotions and Premier Boxing Champions.[20]

2028 Summer Olympics

The venue is set to host weightlifting at the 2028 Summer Olympics.[21]

Other events

The theater has also been used by Microsoft and Nintendo multiple times for press conferences during the E3 trade event.

John Mayer played a concert at the theater on December 8, 2007, for the first revue of his Annual John Mayer Holiday Charity Revue, consisting of three separate performances: the first an acoustic set opened by Mayer and joined by the guitarists from his band, the second with the John Mayer Trio, and the third with Mayer's regular touring band. This was recorded and released as the live album/concert film Where the Light Is.

It was also the venue for the finale of American Idol from 2008 to 2014.

Vocaloid character Hatsune Miku made her U.S. debut at the theater on July 2, 2011, as part of Anime Expo.[22] She returned to the venue on October 11–12, 2014, as part of Miku Expo LA 2014.[23] Both concerts were sold out. Miku returned for another performance on May 6, 2016, as part of her first North American tour.[24] She once again returned as part of her second tour of North America on June 29, 2018.[25]

The live adaption of the children's television series Yo Gabba Gabba! called Yo Gabba Gabba! LIVE! There's a Party in My City! was held at theatre in 2011.

2NE1 held a show at this venue as part of their 1st World Tour [New Evolution Global Tour] on August 24, 2012.

The 28th Annual Rock and Roll Hall of Fame inductions were held at the venue on April 18, 2013.[26] The ceremony was held here again in 2022.[27]

The inauguration ceremony for the 9th Summit of the Americas was held at the theater for world leaders and President Joe Biden in 2022.

On December 11, 2022, the venue hosted the inauguration for Mayor Karen Bass.

Hong Kong boy group Mirror performed their second U.S. concert on April 9, 2024, as part of their first tour, Feel the Passion Concert Tour 2024.[28]

On June 15, 2024, the Peacock Theater hosted a unique fundraiser supporting the Joe Biden for President Campaign. It hosted an interview with President Joe Biden and President Barack Obama being conducted by Jimmy Kimmel. George Clooney and Julia Roberts were also hosts.[29]

References

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External links

Media related to Lua error in package.lua at line 80: module 'strict' not found. at Wikimedia Commons

Events and tenants
Preceded by Venues of the
Primetime Emmy Awards
2008–present		 Succeeded by
–
Preceded by Venues of the
American Music Awards
2007–present		 Succeeded by
–
Preceded by Venues of the
ESPY Awards
2008–present		 Succeeded by
–
Preceded by Venues of the
American Idol Finale
2008–2014		 Succeeded by
Dolby Theatre
Preceded by Venues of the
MTV Video Music Awards
2010–2011		 Succeeded by
Staples Center
Preceded by Venues of the
MTV Video Music Awards
2015		 Succeeded by
Madison Square Garden
Preceded by Venues of the
People's Choice Awards
2010–2017		 Succeeded by
Barker Hangar
Preceded by Venues of the
Radio Disney Music Awards
2013–2017		 Succeeded by
Dolby Theatre
Preceded by Venues of the
BET Awards
2013–present		 Succeeded by
–
Preceded by Venues of
The Game Awards
2015–present		 Succeeded by
–
Preceded by Home of the
Los Angeles Valiant
2020–future		 Succeeded by
–

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