NowThis News
| Industry | Online News and Media |
|---|---|
| Founder | Kenneth Lerer Eric Hippeau Brian Bedol Fred Harman |
| Headquarters | New York City, New York, United States |
| Website | www |
NowThis, formerly NowThis News, is a distributed media company based in NYC. The company makes short form videos for social outlets that include, but aren't limited to, Facebook, Instagram, Snapchat, Kik, Twitter, and Vine.[1][2] The title, "Now This," was a late twentieth-century broadcast newswriting construction, as observed by Media Critic Neil Postman in his 1985 book, Amusing Ourselves to Death, chapter 7 of which was so-named "Now...This."
History
NowThis News is a Lerer Hippeau Ventures startup and portfolio company.[3][4] It was founded by Huffington Post co-founder and former chairman Kenneth Lerer and former Huffington Post CEO Eric Hippeau. Bedrocket founder Brian Bedol, Oak Investment Partners Managing Partner Fred Harman and Nikhil Kalghatgi are investors and board members.[5] Co-Founder Hippeau said, “The idea came as Ken and I were tossing around thoughts in mobile news. It was evident that there was no video news, breaking news, that was created in video format just for mobile devices”.[3][6]
On December 8, 2015, NowThis News raised $16.2m in Series D funding led by Axel Springer. By this time, the company has said that 68% of its audience was between the ages of 18-34. It was announced that this funding would be used to launch more focused channels.[7]
Leadership
The NowThis News executive team includes Steven Belser, former Head of Production of VICE Media as VP Production + Creative; Athan Stephanopoulos, Founder and CEO Cliptamatic, as SVP of Partnerships; Ashish Patel, former Head of Social Media at VICE Media, as VP of Social Media; Yosef Johnson, former Account Executive at Wieden + Kennedy, as VP NowThis Studios and Sarah Frank, former Head of Video at New York Magazine, as Executive Producer.[8]
Advisory board members have included Stephen Colvin, former CEO of The Newsweek Daily Beast Company and Judy McGrath, former Chairman and CEO of MTV Networks.
The company has around 30 employees based in New York.
Awards
In March 2013, Digital Trends listed NowThis News as one of the best apps of the week.[2] This award was for the company’s Android app, launched that same year.[2] In 2013, Business Insider ranked NowThis News as a start up to watch in New York City.[9] NowThis News is a Webby Award nominee.[10] NowThis News was the winner in the Breaking News category at the first ever Vine Awards held in New York City on October 2, 2013.[11]
External links
- https://nowthisnews.com/
- https://www.facebook.com/NowThisNews
- https://www.twitter.com/nowthisnews
- http://instagram.com/nowthisnews
- http://nowthisnews.tumblr.com/
- Google Plus: http://nowth.is/1eerNDd
References
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- ↑ Lua error in package.lua at line 80: module 'strict' not found. The title, "Now This," is a construction popularized by late twentieth century broadcast news articles, as observed by Media Critic Neil Postman in his 1985 book, "Amusing Ourselves To Death."
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- ↑ http://winners.webbyawards.com/2013/mobile-apps/handheld-devices/news
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