Olivier Rousteing
Olivier Rousteing (b. September 13, 1986 in Bordeaux, France), is a French fashion designer and the creative director of Balmain. Rousteing was adopted by a couple at age 1.[1] Rousteing′s mother is an optician, while his father is a seaport manager.[1] He grew up in Bordeaux and moved to Paris to study at ESMOD (Ecole Supérieure des Arts et Techniques de la Mode). In 2003, Rousteing graduated and began his career as a designer at Roberto Cavalli and went on to become the head of the label's women's division.
Career
Rousteing studied in Paris at ESMOD, the Ecole Supérieure des Arts et Techniques de la Mode. In 2003, he graduated and began his career as a designer at Roberto Cavalli, where he was promoted to creative director of the Italian label’s women’s ready-to-wear collection, serving for five years in that position.[2] Rousteing joined Balmain in 2009.[3] During his early time at Balmain he worked closely with Christophe Decarnin, then the French fashion house’s creative director.[4]
On April 26, 2011, at 24 years old, Olivier Rousteing replaced Christophe Decarnin as the creative director of Balmain.[5] While he liked Decarnin’s aesthetic, he wanted to orient the label towards the finer aspects of French couture. At the time of his appointment, Rousteing was a relatively unknown designer, and brought a much-needed fresh take on the brand’s aesthetic that remains to this day. He has been credited with adding an Asian influence to the clothing, as Asia comprises a huge part of the brand’s buyers.[6] Rousteing says his age, initial anonymity, and especially race led to grumblings amongst the fashion establishment.[1] “People were like, ‘Oh my God, he’s a minority taking over a French house!’ ” Rousteing told Out magazine in 2015.[1]
Since his arrival, menswear now accounts for 40 percent of Balmain′s revenue.[1][7] While the company won′t release figures, estimates are that Balmain′s revenue is up 15 to 20 percent over the past three years.[1] Rousteing opened a Balmain store in London, Balmain′s stand-alone boutique outside of Paris.[7] A New York City store was scheduled to open in SoHo in fall 2015, but as of March 2016 has not yet opened.[8][1] Other stores are in the planning stage.[7]
With the help of selfies with celebrity friends like the Kardashian clan, Rihanna, Beyoncé, and various models, including those from Victoria's Secret, Rousteing helped Balmain become the first French label to pass the million-follower plateau on Instagram.[7][9]
External links
- (French) Avec Olivier Rousteing, Le Petit Journal, Canal Plus
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://en.vogue.fr/vogue-list/thevoguelist/olivier-rousteing/988
- ↑ “Olivier Rousteing Named New Designer at Balmain.” T Magazine. Accessed January 26, 2014. http://tmagazine.blogs.nytimes.com/2011/04/26/olivier-rousteing-named-new-designer-at-balmain/
- ↑ http://en.vogue.fr/vogue-list/thevoguelist/olivier-rousteing/988
- ↑ Olivier Rousteing Vogue
- ↑ admin. “Exclusive Interview with Balmain’s Olivier Rousteing.” The D’Vine. Accessed January 26, 2014. http://www.the-dvine.com/2012/11/exclusive-interview-with-balmains-olivier-rousteing/.
- ↑ 7.0 7.1 7.2 7.3 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://ny.racked.com/2015/11/20/9768602/balmain-soho-nyc-now-open-november-2015
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
