Outreach
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Outreach is an activity of providing services to any populations who might not otherwise have access to those services.[1][2] A key component of outreach is that the groups providing it are not stationary, but mobile; in other words they are meeting those in need of outreach services at the locations where those in need are.[1][2][3] In addition to delivering services, outreach has an educational role, raising the awareness of existing services.[3]
Outreach is often meant to fill in the gap in the services provided by mainstream (often, governmental) services, and is often carried out by non-profit, nongovernmental organizations.[1] This is a major element differentiating outreach from public relations.[4] Compared to staff providing traditional services, Dewson et al. (2006) notes that outreach staff may be less qualified, but is more highly motivated.[3]
Rhodes (1996) distinguishes between three types of outreach: domiciliary (undertaken at individual homes), detached (undertaken in public environments and targeting individuals), and peripatetic (undertaken at public or private environments and targeting organizations rather than individuals).[5] Dewson et al. (2006) lists another type in addition to those three: the satellite type, where services are provided at a dedicated site.[3]
Dewson et al. (2006) list the following tools of outreach: leaflets, newsletters, advertising; stalls and displays, and dedicated events, with the common location being local community institutions such as libraries, community centres, markets and so on.[3] Compared to traditional service providers, outreach services are provided closer to individuals residence, are voluntary, and have fewer, if any, enforceable obligations.[3]
Outreach can target various populations, from sex workers[1] and drug users,[5] to museum goers.[6] The Jewish counter-missionary organization Outreach Judaism describes itself as "an international organization that responds directly to the issues raised by missionaries and cults, by exploring Judaism in contradistinction to fundamentalist Christianity." [7]
See also
References
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- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 "Maximising the Role of Outreach in Client Engagement", Dewson S, Davis S, Casebourne J. Research Report DWPRR 326, Department for Work and Pensions, 2006.
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- ↑ About Us, Outreach Judaism website. Accessed January 9, 2011.
