Run Devil Run (Girls' Generation song)

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"Run Devil Run"
File:Run Devil Run Single.jpg
Single by Girls' Generation
from the album Run Devil Run <templatestyles src="Noitalic/styles.css"/>and Girls' Generation
A-side "Mr. Taxi"
Released March 17, 2010 (2010-03-17)
Format Digital download
Recorded January 2010
Genre Dance-pop, electropop
Length 3:21
Label
Writer(s) <templatestyles src="Plainlist/styles.css"/>
  • busbee, Alex James, Kalle Engström, Hong Ji-yoo (Korean version)
  • Nakamura Kanata (Japanese version)
Producer(s)
  • busbee
  • Alex James
  • Kalle Engstrom
Certification Gold (RIAJ)
Girls' Generation Korean singles chronology
"Oh!"
(2010)		 "Run Devil Run"
(2010)		 "Hoot"
(2010)
Girls' Generation Japanese singles chronology
"Gee"
(2010)		 "Mr. Taxi / Run Devil Run"
(2011)		 "Paparazzi"
(2012)

"Run Devil Run" is a Korean song by South Korean girl group Girls' Generation. It is the lead single of the repackaged version of Oh! (2010), titled Run Devil Run (2010).

The song was released on March 17, 2010 in South Korea by S.M. Entertainment,[1] and January 25, 2011 in Japan by Nayutawave Records.[2]

Background

"Run Devil Run" was written by Alex James, busbee, and Kalle Engström.[1] In 2008, American singer Kesha recorded a demo of the song. Later, the song was pitched to Girls' Generation and Kesha's version was never released.[3][4] In 2011, Girls' Generation recorded a Japanese version of "Run Devil Run", which was released as a double A-side with "Mr. Taxi".[5]

Composition

The song has been noted to use the schaffel beat.[6]

Charting

Its first number one on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "Jalmot Haesseo" (English: "I Was Wrong").[7] Moreover, "Run Devil Run" was ranked at number one on the Gaon Singles Chart for two weeks.[8][9]

Promotions

On March 11, 2010, photos of the members were started being released online showcasing a dark concept, the so-called Black SoShi.[10]

In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for "Run Devil Run" and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Tell Me Your Wish (Genie)", and a photo gallery.[11]

They concluded their song promotions by May 2, 2010 in SBS's Inkigayo.[citation needed]

In Japan, "Run Devil Run" was first performed on Music Station on January 28, 2011.[citation needed]

Music videos

The music video for "Run Devil Run" was released on March 18.[12] They also released a story version on March 31, 2010.[13]

Original video

The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.

Japanese version videos

On April 8, 2011, the teaser video for a Japanese version of "Run Devil Run" was released and the full video the following day. On April 25, 2011, a dance version was released. Lisette Bustamante provided choreography for the videos.[citation needed]

The video is similar to the Korean version, except for altered dance moves and outfits. The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits. The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.

Credits and personnel

Credits are adapted from Run Devil Run liner notes.[14] The Japanese version credits are adapted from "Mr. Taxi / Run Devil Run" liner notes.[15]

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  13. ↑ Lucia Hong: Girls' Generation to release story version of "Run Devil Run" 10asia.co.kr. March 30, 2010.
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