Soldier Fuel
The Soldier Fuel bar,[1] formerly known as Hooah! bar, is a dairy-based calcium-enriched energy bar created by the United States military in 1996. It was originally provided to military personnel packaged within a field ration, such as the Meal, Ready-to-Eat, Meal Cold Weather, or First Strike Ration.[2]
Origins
The name comes from the word "hooah", an expression of high morale, strength and confidence.[3] Commonly used by American soldiers, Marines tend to prefer the word "Oohrah!" on the packaging.[citation needed] The bar originally had "HOOAH!" and the US Army seal on one side and "OOH-RAH!" and the US Marine Corps seal on the other; newer wrappers had both logos on the same side. The commercial version features the United States roundel instead.
The original military HOOAH! Bar came in apple-cinnamon, chocolate, raspberry, cran-raspberry, and peanut butter flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in the same flavors, except peanut butter; mocha is used instead.[citation needed]}
Commercial availability
In 2004, D'Andrea Brothers LLC licensed "HOOAH!" for commercial sales, and the company started marketing the bar to the public in 2004.[4] The energy bar is now named "Soldier Fuel" instead of HOOAH!, and provides 270 to 280 calories, 10 grams of protein, 8 or 9 grams of fat and 40 grams to 42 grams of carbohydrates.
See also
References
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- Soldier Fuel official website
- Stepping up to the energy bar - Boston Globe
- Army secret unwrapped - Washington Times
- HooAH! Bars Arrive in Military, Commercial Markets
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Rations of the United States military
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- ↑ Soldier Fuel.com, D'Andrea Bros LLC official webpage
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
