Survata
| Survata logo | |
| Private | |
| Industry |
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| Founded | 2012 |
| Founder | Chris Kelly |
| Headquarters | San Francisco, California, United States |
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Area served
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Global |
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Key people
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| Products |
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| Services |
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| Website | www |
Survata is a market research company that operates a network of "SurveyWalls", short surveys that run on its affiliate sites that must be completed to access the content of that website,[1][2] a function comparable to Google Consumer Surveys.[3] Survata uses this network to provide survey responses and market research to companies such as Clorox.[4]
History
Survata was founded by Chris Kelly, former McKinsey consultant and Matrix Partners analyst who started the company in response to the difficulty he had as a buyer of market research.[5] Survata was a member of the Summer 2012 Y Combinator class.[6]
In June 2013, they raised a $1.5 million seed round from PivotNorth Capital and SoftTech VC.[4] In June 2015, Survata raised an additional $6 million in a Series A round led by IDG Ventures, with participation from Bloomberg Beta, previous investors SoftTech and PivotNorth, and angel investors such as Alexis Ohanian, Garry Tan, and Tom Patterson.[5] [7]
References
- ↑ Robert J. Moore. "The Orange Underpants Logo and the Value of Testing". New York Times, 5/13/2004.
- ↑ Chris Velazco. "YC-Backed Survata Wants To Replace Paywalls With Research-Friendly 'Surveywalls'". Tech Crunch, 8/20/2012.
- ↑ Dominique Romanowski. "Comparing Online Consumer Surveys: Survata vs Google Consumer Surveys". MMR Strategy Group, 8/29/2012.
- ↑ 4.0 4.1 Yuliya Chernova. "Y Combinator Grad Survata Looks to Take a Bite Out of Online Research Market". Dow Jones VentureWire, 6/4/2013.
- ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Anthony Ha. "Survata, VidIQ, And Five Other Startups Take The Stage At Founders Den Demo Night". Tech Crunch, 3/19/2013.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
