Viddsee

Viddsee Pte Ltd

File:Viddsee logo.png
Screenshot File:Viddsee screenshot.png
Type	Private company
Founded	September 2012
Headquarters	Tanjong Pagar, Singapore
Area served	Asia
Founder(s)	Ho Jia Jian, Derek Tan
Slogan(s)	Making films accessible
Website	viddsee.com
Alexa rank	127,827 (February 2015)
Type of site	Video hosting service
Registration	Optional
Available in	English, Chinese (partial), Indonesian (partial)
Launched	January 2013
Current status	Active

Viddsee is a Singapore-based online video service specializing in the curation and dissemination of short films from Asia. Founded in September 2012, it originally focused on distributing short films from independent filmmakers in Southeast Asia, but has since expanded to include other content, such as films from other parts of Asia, as well as other video productions.

As of 2015, the site had over 800 short films in its catalogue and over three million monthly streams, with users coming from 98 countries.

History

Viddsee was founded in September 2012 by filmmakers Ho Jia Jian and Derek Tan, originally as a Facebook page that showed a selection of curated short films from throughout Southeast Asia. Intended as a platform to promote the works of Asian filmmakers, the idea of Viddsee reportedly came to Ho shortly after building a platform for his own films, realizing that there was a lack of options for their films to reach a quality audience after they have been screened at film festivals. In addition, Asian films were believed to be drowned out by other media available on competing services like YouTube and Vimeo, which led to the launch of the Viddsee website in January 2013, funded by a S$50,000 seed grant from the government-backed Action Community for Entrepreneurship (ACE).

In November 2013, Viddsee launched a channel feature, allowing for films to be grouped by country or genre, and in March 2014 it secured a content partnership with Yahoo!, with Viddsee content appearing in a special portal for Yahoo! users in Singapore, Malaysia and the Philippines.

Platform

The Viddsee platform revolves around three elements: the website proper, the Viddsee BUZZ editorial platform, and mobile apps for iOS and Android.

Viddsee BUZZ, launched in April 2014, helps provides additional context for Viddsee-hosted films through editorials and write-ups, helping users understand the films they watch and encouraging them to talk about what they've seen. The platform also carries other content, such as director interviews, and is the site's primary engagement mechanism for film marketing.

Because 40% of Viddsee users watch films on mobile devices, a mobile app was launched for iOS users on November 13, 2014, although a mobile version of the Viddsee website has been available since June 17, 2013. Content on the iOS app is highly curated with new content appearing every week, as well as the ability to save films for later viewing offline. The Android app, meanwhile, was released on the Play Store on August 18, 2015, with the same functionality as the iOS app.

External links

• Viddsee
• Viddsee BUZZ