Mike and Ike
| 220px | |
| Origin | |
|---|---|
| Place of origin | Bethlehem, Pennsylvania, USA (1940) |
| Creator(s) | Just Born, Inc. |
| Details | |
| Variations | Tropical Typhoon, etc. |
| Approximate calories per serving |
140 (40g serving) |
| Other information | 0 grams of fat; kosher; gluten-free |
Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.[1][2][3]
Candy
Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.[4]
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]
Varieties
Just Born produces several varieties of Mike and Ikes, including:[6][7]
| Name | Package color | First available | Package type |
|---|---|---|---|
| Original Fruits | Green | 1940 | Box, bag, or freezer pop |
| Berry Blast | Blue | 1987 | Box or bag |
| Tangy Twister | Orange | 2005 | Box or bag |
| Tropical Typhoon | Pink | 1977 | Box or bag |
| Italian Ice | Light blue | 2008 | Box or bag |
| Lemonade Blends | Yellow | 2007 | Box or bag |
| Jolly Joes | Purple | 1973 | Box |
| Zours | Yellow | 1999 | Box or bag |
| Red Rageous | Red | 2009 | Box or bag |
| Strawberry Reunion[8] | Black and pink | 2013 | Box |
| Sweet Paradise | Light Purple | 2014 | Box |
| Merry Mix | Light Blue | 2015 | Bag |
Retro/limited varieties include:[9][7]
- Lem and Mel (Lemon and watermelon) flavor (launched 1991)
- Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)
- Strawbana (launched 1991)
- Mike and Ike – Srawberries n' Cream (launched 2000)
- Mike and Ike – Oranges n' Cream (launched 2000)
- Mike and Ike Minion Mix – Blueberry and Banana flavors (launched 2014)
- Mike and Ike Valentines Mix (Seasonal)
- Mike and Ike Mummy's Mix (Seasonal)
There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.[10]
Media
In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.[14] The whole campaign was a product of Nail Communications, based in Providence, RI in partnership with Elevator Group, based in Scituate, MA.
In popular culture
Among its fans are Pablo Prigioni, Will Smith, Paul Rudd, Steven Spielberg, Bob Smith and Russell Quinn.[15]
References
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