Vijayavani

Vijayavani

File:Logo-vijaya-vani.jpg Vijayavani_logo Vijayavani Newspaper Logo
Type	Daily newspaper
Format	Broadsheet
Owner(s)	VRL Group
Editor	Hariprakash Konemane
Founded	2011
Political alignment	Independent
Headquarters	Bangalore/Hubli, India

Vijayavani (Kannada: ವಿಜಯವಾಣಿ) is a Kannada-language daily newspaper distributed in the Indian state of Karnataka. It is published by VRL Group owned by logistics tycoon Vijay Sankeshwar.

Having launched on 1 April 2011, Vijayavani started with merely three editions. Today it has editions in several places like Bengaluru, Mangaluru, Hubballi, Mysuru, Vijayapura, Gangavathi, Chitradurga, Shivamogga and Kalaburgi.

Vijayavani the flagship entity of the VRL Group is the largest circulated newspaper in Karnataka. Vijayavani created media frenzy by being the only Kannada newspaper to launch 9 editions in just 90 days from its 1st launch. Vijayavani is an all colour paper in all Karnataka. With growth rate of 262% in 3 years, Vijayavani today has a certified circulation of 8,03,738 copies.Vijayavani has an unmatched reach which covers 28 districts out of almost 30 districts in entire Karnataka.Apart from the regular content, a four-page

special supplement catering to various interests is circulated with the main edition every day. The supplements focus on a range of topics such as literature, astrology, lifestyle, movies, health, travel, education, etc.Given the pace of change in the way media is being consumed, Vijayavani has been quick to adapt to the need for news in the digital form by introducing Vijayavani epaper. This also allows the ethnic Kannada audience to access their favorite newspaper anywhere across the globe, anytime!

About the Paper

Vijayavani was started by Anand Sankeshwar, a leading businessman in the logistics space and the owner of VRL Logistics Ltd. He has also been a newspaper baron. Since its launch, Vijayavani has been active in coming up with newer innovations and continues to exhilarate readers. It is the only daily in Karnataka with all colour pages, across all its editions, thus giving it an edge over others.

Vijayavani’s main issue of 16 pages comprises four pages covering local/hyperlocal issues, two pages each on national, state and sports, one calendar page for entertainment/events, one page dedicated to serials/stories and one page on commerce/business.

Supplements

Vijayavani’s main issue of 16 pages comprises four pages covering local/hyperlocal issues, two pages each on national, state and sports, one calendar page for entertainment/events, one page dedicated to serials/stories and one page on commerce/business.

Weekly Supplements

Monday - Vittavani
Tuesday - Lalitha
Wednesday - Masth
Thursday - Samskruti-
Friday - Cinevani-
Saturday - Puttani
Sunday - Vijaya Vihara

Regional Supplements

Kadalu- 4 page colour broadsheet, this supplement is circulated throughout Mangalore with 3 sub-editions for in-depth hyper-local news.

Namaste Bangalore- 4 page colour broadsheet, this supplement is circulated throughout Bangalore with celebrity news/ gossip, listing of art and entertainment shows best places to visit nearby, untold stories about Bangalore. It is basically a replica of the life at Bangalore cosmopolitan mix.

Achievement

Emerging Brand – Vijayavani (World Brand Congress – Singapore 2014)
Brand Builder of the Year - Anand Sankeshwar- (World Brand Congress – Singapore 2014)
National award for Excellence in Printing (2013)
Limca book of records-Vijayavani brought out a 240-page special issue

References

• ‘Vijaya’ Means Competition for Kannada Newspapers
• Sankeshwar to 'disrupt' Kannada papers, again
• Sankeshwar to 'disrupt' Kannada papers, again
• Advertising on Vijayavani